We’ve all heard the term “AI” at least once, but what does this really mean? In essence, it means that the use of artificial intelligence will make it possible for companies to create and deploy marketing campaigns that target specific groups of customers. By using AI in marketing, companies can understand consumer behavior and predict when they’re likely to buy a product. They can also determine how profitable their offerings will be based on their predictions.
We live in a time of data and customer base changes daily. Businesses that have incorporated AI into their marketing strategy are already reaping the benefits. This new technology will be able to predict future marketing campaigns and customer numbers and apply it across the customer lifecycle. In fact, 61% of marketers and 80% of business and technology leaders say that AI is their number one data strategy. This means that they must start investing in AI today to stay competitive.
AI is already changing the way that people talk about their products and services. Today, consumers have access to information and opinions 24 hours a day. AI will help marketers classify the data and give relevant sources the appropriate responses. By analyzing these data, marketers can manage customer queries in an efficient manner. This technology will also assist media houses, journalists, and bloggers with curation of their content. With the right investments, AI can help businesses leapfrog their competitors and engage customers in ways they’ve never dreamed of before.